Project detail
Dunzo Visuals
Product Visual Design
4 Days
1 PM | 1 SPD
Onboarding experience for merchant app
1 PM | 1 SVD
Illustration & Animation
Context
The onboarding flow for new users especially first-time store visitors felt transactional and lacked warmth.
The existing screens didn’t reflect the friendly offline experience Dunzo’s merchant partners offered,
leading to drop-offs and low engagement.
Goal
Make onboarding feel more welcoming, intuitive, and human by using
Dunzo’s mascot to build a stronger emotional connection right from the first screen.
Process
Mapped the flow to identify where users were dropping off or feeling disconnected (mainly OTP and confirmation steps)
Introduced the mascot as a guide across the flow, using expressive illustrations to add clarity and friendliness
Created subtle animations to reinforce guidance without distracting from the action
Wrong Address Correction
Illustration & Animation
Context
Delivery partners often faced issues locating addresses, leading to failed or delayed deliveries.
This not only impacted the customer experience but also caused daily
operational losses for Dunzo due to re-attempts and inefficiencies in last-mile delivery.
Goal
Reduce failed deliveries and address-related delays by prompting users to verify their address
before placing an order ensuring smoother last-mile fulfillment and improved partner efficiency.
Process
Introduced a pre-check interrupt banner just before order confirmation, encouraging users to
double-check their delivery addressDesigned the prompt to be non-intrusive but
action-oriented, balancing urgency and user flow
Peak hour rush!
Illustration & Animation
Context
During peak hours, merchant response times were often delayed, but users had no visibility
into what was happening. This led to uncertainty, frustration, and an increase in customer
service queries—even when the order was still being processed.
Goal
Create a clear and calming visual experience that informs users of delays in a transparent way,
while reassuring them that their order is still a priority and in progress.
Process
Designed a dedicated status screen showing the merchant actively preparing or managing orders.
Prioritized clarity and emotional reassurance to reduce perceived wait time
Fun Stickers with Dunzo mascot
Illustration & Animation
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