Tipping widget
Redesigned the tipping flow to create a more empathetic, human-centered experience. This led to a 3% uplift in tips, boosting delivery partners’ weekly earnings.
Product Visual Design
4 Days
1 PM | 1 SPD
Context
Tipping is one small way users can show appreciation.
But in the middle of a fast checkout flow, it often gets missed—or feels a bit transactional.
That moment didn’t feel like it was about people.
Problem
Delivery partners go through a lot—climbing stairs, riding in the rain, carrying heavy bags. But users
weren’t tipping as much as expected. The screen felt cold. Easy to skip.
It didn’t really remind people that there’s a real person on the other side of the order.
Goal
Make tipping feel more human. Not just a button to tap, but a small nudge that helps
users connect with the effort behind their order. Just a simple, kind moment.
Process
I started by writing down the small things delivery partners go through every day.
Then I spoke to a few folks—both users and delivery partners—
to understand what makes people want to tip, and what makes them ignore it.
This helped shape the tone and moment better.
