Project detail

Tipping widget

Redesigned the tipping flow to create a more empathetic, human-centered experience. This led to a 3% uplift in tips, boosting delivery partners’ weekly earnings.

Product Visual Design

4 Days

1 PM | 1 SPD

Context

Tipping is one small way users can show appreciation.
But in the middle of a fast checkout flow, it often gets missed—or feels a bit transactional.
That moment didn’t feel like it was about people.

Problem

Delivery partners go through a lot—climbing stairs, riding in the rain, carrying heavy bags. But users

weren’t tipping as much as expected. The screen felt cold. Easy to skip.
It didn’t really remind people that there’s a real person on the other side of the order.

Goal

Make tipping feel more human. Not just a button to tap, but a small nudge that helps

users connect with the effort behind their order. Just a simple, kind moment.

Process

I started by writing down the small things delivery partners go through every day.
Then I spoke to a few folks—both users and delivery partners—
to understand what makes people want to tip, and what makes them ignore it.
This helped shape the tone and moment better.

Understanding, why do people tip?

💭 A Few Things Delivery Partners Deal With Daily

Climbing tall buildings

Braving the rain

Carrying heavy loads

✍️ Telling Their Story in Just 64x64 Pixels

Designing for such a tiny space meant I had to be intentional.
I used simple shapes and clean forms to communicate hardship without overwhelming

the viewer, each illustration is a quiet reminder of effort, empathy, and resilience.

🎞 Bringing It to Life Through Micro-Animations

These visuals weren’t just static, they were alive.
Each animation was designed to live within a 3–10 second window,

the time users typically spend on a widget.

Moments that say: “This isn’t always easy.”

📱 Integrating It Within the UI

To make this more than just visuals, I built this into the product flow—
placing the illustration and animation right at the tipping point in the checkout UI.

“Your delivery partner faced real challenges today.
A small thank-you can go a long way.”